Our latest thoughts.

Persona-based marketing and AI: Increasing engagement, removing bias, and improving results

• 16/08/2021

We inform people. We tell them about the benefits of a product or service, in exciting, interesting and innovative ways – with the aim of enticing them, educating them, and informing them, all in the hope that they will find our messaging engaging and choose to find out more. What we can’t do is force […]