Understanding & Insight.

Spotlight

Wherever you want to go, you first need to figure out where you are.

“Before we untangle complex brand problems, we have to begin with a solid understanding of everything that’s at play. Where are we today? Where do we want to go? What’s holding us back?”

Laura Bent

Co-Founder and Director of Brand Strategy and Insight

Uncover your brand’s true potential. We delve deep into your business, goals, and market position to build a solid foundation for your brand.

Know your competition, dominate your market. We analyse your industry landscape, identify key players, and pinpoint opportunities for your brand to shine.

Discover hidden gems. Our expert team uncovers valuable insights through innovative research methods, giving you a competitive edge.

Meet your customers like never before. We leverage AI to create hyper-realistic customer profiles, revealing new opportunities for your brand. Using your existing data to understand your current customers, overlaid with external publicly available data to discover new audiences and opportunities for your brand. Find out more about this approach here.

We can work with you to develop a strong and unifying brand proposition, sector specific propositions and distinct customer value propositions that will provide direction for your future market strategy.

Our expertise.