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The Emotional Side of B2B Marketing: Why Logic Isn’t Everything

• 19/06/2024

Traditionally, B2B marketing has been viewed as a purely rational affair. Complex purchases, lengthy decision-making processes, and multiple stakeholders involved all contribute to this perception. Features, benefits, and pricing are seen as the keys to winning over business buyers. However, there is a wealth of research that suggests that emotions play a significant role in […]