Our latest thoughts.

Crafting Customer Personas

Crafting Customer Personas: A Deep Dive into how we do it

19/06/2024

Understanding your customers is the cornerstone of successful marketing. But how do you move beyond demographics and get to the heart of who they are, what drives them, and what makes them tick? Enter the powerful tool of our AI data-driven customer personas. Find out more here about why personas are a crucial part of […]

The Disconnect Dilemma

The Disconnect Dilemma: How great brand experiences must live beyond the ‘brand book’

19/06/2024

The Emotional Side of B2B Marketing

The Emotional Side of B2B Marketing: Why Logic Isn’t Everything

19/06/2024

Cite Marketing - Email Marketing 2024 - Blog header image

Navigating the Evolution of Email Marketing: Stay Ahead in 2024

16/02/2024

The Power of First-Party Data - Lead image

The Power of First-Party Data

29/01/2024

Harmonising brand and user experience

16/06/2023

Announcing our latest Round Table Event for the Construction and Building Materials sectors

14/06/2023

2023 on yellow background

Digital predictions 2023

15/12/2022

“I almost didn’t write this article!”

25/10/2022

Helping industry-leader Roofspace Solutions refresh their website

15/09/2020