Our latest thoughts. Filter by all Leveraging the 95:5 Rule to your advantage 26/06/2023 Are you aware that at any given time just 5% of your potential customers are actually in the market to buy your products or services? Discover more about the '95:5 Rule'. Harmonising brand and user experience 16/06/2023 Announcing our latest Round Table Event for the Construction and Building Materials sectors 14/06/2023 Digital predictions 2023 15/12/2022 When the going gets tough, successful brands keep going 10/11/2022 “I almost didn’t write this article!” 25/10/2022 Team Cite take home two awards, including ‘Leicestershire Business of the Year 2022’ 14/10/2022 How start-ups and SMEs can win the war on talent and maximise performance through their brand 13/09/2022 Why your brand story needs to sit at the heart of your SaaS marketing strategy 11/05/2022 Why brand can be your most competitive advantage 06/05/2022