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Motimate

Making learning awesome
with Motimate.

The challenge.

Motimate had a successful brand but something was holding it back. As a learning organisation it had excellent products and usability, but the communication of the brand hadn’t kept pace with where it now was. What we carried out was much more than a rebrand, we rebuilt the website from scratch as well as developing a clear new brand personality and vision that everyone in the business could buy into. In fact, eventually, someone outside the business bought into it too – and our clients lived happily ever after.

The insight.

With a colourful, quirky feel, the Motimate brand had never been short of personality. But we sat down with key stakeholders and employees to create a single, authentic visual style and tone of voice. Through our Discovery Workshops, we established that, ultimately, Motimate are in the business of hope and personal growth. Delivering life-long learning with infinite possibilities.

The creative.

Armed with a clear proposition, set of values and personality, we brought the new Motimate brand to life with a stand-out website with instinctive UX, as well as a whole host of engaging, enlightening collateral.

What they say

“Cite are the perfect partners. Equal parts creative considered, ingenuitive & insightful, bold & brilliant!”

Oda Mo – Marketing Director at Motimate

Results.

Our strategic and brand work for Motimate has been a keen stepping stone in their brand journey. Consolidating their position as one of the leading – and most exciting – brands in the sector who are dedicated to making learning fun and easy.

18 months after the re-brand Motimate were sold to Kahoot! – the leading global brand in the learning sector.