Understand.
Where are you now? Where do you want to get to? What’s holding you back? To answer these questions and more we use a mix of traditional and innovative techniques, getting us closer to your market, reputation, customers and internal team. This process is likely to involve:
- Production and analysis of quality data
- Market and competitor reviews
- Customer insight and research
- Creation of AI data driven personas
- Understanding leadership team view
- Gathering stakeholder perspectives
Define.
With a clear picture of the landscape we can establish a strategy to realise our defined goals. Here we identify how we can deliver new value now, and sustained growth going forward. In this phase we’ll go through steps such as these:
- Defining your vision, mission, purpose and values
- Crafting a unifying narrative to galvanise the team and inspire customers
- Creating compelling customer value propositions
- Determining user journeys and compelling digital experiences
- Honing the brand to stand out versus competitors
- Exploring innovative ways to bring products and services to market
Create.
This is where the magic happens. We execute the strategy to create campaigns, experiences and activations with genuine impact – and measurable results.
Depending on the project, outputs can be any one or all of the below:
- Brand
- Websites and digital experiences
- Social & content
- Campaigns and advertising
