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Pay-Per-Click versus Pay-Per-Impression

• 13/04/2012

By the end of 2012, half of all UK online advertising spend is expected to be put towards pay-per-click (PPC) and pay-per-impression (PPM) advertising. From search engines to social networks, these ads reach millions of people a day, and as more users access the Internet through smartphones and tablets, competition for these adverts is growing […]