Scaling without stumbling: Why winning requires brilliant brand stories driven by credible digital experiences in the world of SAAS

Round Table Event via Google Meet 
21 March 2024
14:00 – 15:00 (GMT)

Join us for a thought-provoking and informative round table Peer to Peer event where we’ll be discussing whether, in their rush to grow, B2B tech and SAAS companies put too much faith in product-based marketing to the detriment of brand clarity and robust marketing strategy.

As marketers and business leaders in the tech and software sector, we’re under immense pressure to grow our market share and gain ground over our competitors. But unless we clarify our brand story early in our journey, do we risk too much on clever product features, and lose our identity in the process? And does our sector place too much emphasis on the marketing technology stack and neglect the quality of our message and digital experience as part of the scaling and growth plans?

Our guest speaker, Erik Haugen, CEO of ConnectMyApps will share his views on where the balance should lie between accelerating growth and establishing a strong brand story and credible digital experiences.

We’ll then open up the discussion to all attendees to share their challenges and learnings from the technology and SAAS sectors. This is a fantastic opportunity to gain valuable insights and perspectives from industry peers and take away practical solutions that you can apply to your business. 

Don’t miss out on this exciting opportunity to harmonise your brand and sales for success. If you’d like to attend, complete and send the short form, and we’ll be in touch.

Places at this roundtable event are limited, so for your chance to participate complete and submit the form, and we’ll be in touch.