Pfizer

http://manmot.co.uk

The Client:

Pharmaceutical giant Pfizer is responsible for many of today’s most commonly used prescription drugs.  It operates in 180 countries and provides millions of people with medicine every day.

The Brief:

Pfizer’s research had discovered that men were more likely to have their car MOT-tested than they were to see their GP.

They needed a way of encouraging men to consult their GPs and talk about health related issues.

The Solution:

We created “Man MOT,” a microsite that provided a comfortable environment for men to conduct private dialogue online to a registered GP from the comfort of their own home.

A chat function was integrated into the microsite to allow consultations to take place in real-time.  A virtual “waiting room” offered health quizzes and useful downloads to be read while waiting and YouTube videos were fed through with relevant content.

More recently SMS messaging was added to remind patients of the weekly session through text messaging.

A four-month pilot programme demonstrated real demand for this site and its service. We have since expanded the site and created added points of interest for the growing number of visitors. The site now receives hundreds of visitors for every weekly session.  Additionally, because it was built using the flexible WordPress framework, Pfizer are able to continue to add and edit content regularly.