Blog

By the end of 2012, half of all UK online advertising spend is expected to be put towards pay-per-click (PPC) and pay-per-impression (PPM) advertising.  From search engines to social networks, these ads reach millions of people a day, and as more users access the Internet through smartphones and tablets, competition for these adverts is growing faster than ever before.  Unfortunately, many brands don’t know the difference between PPC and PPM ads, which could end up breaking their marketing budget and cause them to lose out on sales.  So, to help you make the most out of your campaign, here is a breakdown of when to use each type of ad:

Continue Reading (+)

As 2012 is just around the corner, we’ve had a think of some of the most commonly made mistakes we’ve seen in digital marketing this year. So, to help you create a fantastic digital strategy for next year, we’ve put together a list of 2012’s Digital Marketing Resolutions.

Continue Reading (+)

Search Engine Optimisation is a key factor in successful online marketing. While it may not be as glamourous as Facebook apps or as exciting as developing a new website, its return on investment is high and its impact must not be overlooked.  After all, what’s the point in having a website if nobody can find you?

Continue Reading (+)

Mobile apps are becoming more and more commonplace in today’s marketing mix, and with over one billion apps downloaded every month, they are a platform that should be considered by every business. But before jumping in feet first, you’ll need to figure out whether or not they are the right option for your business.

Continue Reading (+)

Although we are still a few months away from Christmas, now is the time to start preparing your website for the holiday season.  From festive designs to shipping logistics, the more you are prepared for the holidays, the better your sales will be. And with 41%* of consumers expecting to spend more online this Christmas than in 2010, there’s a real opportunity to have successful holiday sales.  So, whether you have an e-commerce, brochure, or corporate site, we’ve put together a list of changes you can make to prepare for the Christmas season.

Continue Reading (+)