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Google recently announced a new update to its search algorithm that penalises websites that use “aggressive web spam tactics.”  Many SEO experts who carry out legitimate SEO activities have welcomed the update because it acknowledges and targets a growing number of “cowboy” SEO agencies that don’t comply with Google’s best practices guidelines.  Unfortunately, the update (known as Google Penguin) has created a bit of controversy due to the negative impact it’s had on many websites’ rankings, and all businesses should be aware of how it could affect their site.

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Because Google captures over 90% of the UK market share, it essentially dictates how and what we find on the Internet. Website owners, digital agencies, and Google users are always adjusting to the changes in how it calculates its search results, and these updates come pretty regularly. Some of these changes make big news and others slide by unobserved, but recently Google announced 40 changes aimed at improving “search quality” that have created quite a stir in the digital marketing industry.

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The fight for social networks has taken an interesting turn this week as Google has thrown its hat into the ring with the Google Plus Project. Now in its beta stage, the network is open to a small number of members, but the public will soon have the chance to join what is expected to be a real threat to Facebook‘s dominance.

(Image from Google website)

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After much speculation, the Wolfram Alpha project has arrived. Hailed as a rival (and indeed, successor) to Google, the Wolfram Alpha is a ‘computation knowledge engine’ rather than a search engine and wants to change the way people use online data.

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Sir Timothy John Berners-Lee, is the computer scientist and MIT professor credited with inventing the World Wide Web. Not satisfied with a bit of web 2.0 social interaction, Sir Tim’s vision for next generation of web sites and services involves developing applications that are capable of computing semantic searches, so called web 3.0.

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