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Google recently announced a new update to its search algorithm that penalises websites that use “aggressive web spam tactics.”  Many SEO experts who carry out legitimate SEO activities have welcomed the update because it acknowledges and targets a growing number of “cowboy” SEO agencies that don’t comply with Google’s best practices guidelines.  Unfortunately, the update (known as Google Penguin) has created a bit of controversy due to the negative impact it’s had on many websites’ rankings, and all businesses should be aware of how it could affect their site.

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Because Google captures over 90% of the UK market share, it essentially dictates how and what we find on the Internet. Website owners, digital agencies, and Google users are always adjusting to the changes in how it calculates its search results, and these updates come pretty regularly. Some of these changes make big news and others slide by unobserved, but recently Google announced 40 changes aimed at improving “search quality” that have created quite a stir in the digital marketing industry.

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Search Engine Optimisation is a key factor in successful online marketing. While it may not be as glamourous as Facebook apps or as exciting as developing a new website, its return on investment is high and its impact must not be overlooked.  After all, what’s the point in having a website if nobody can find you?

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One of the most useful tools you can have in any online marketing strategy is a landing page for each campaign you develop. Landing pages inform and entice quickly and effectively, and when done properly are a successful way of converting web traffic into business. Because they perform such an important role, we’ve put together a list of tips on how you can make the most out of your landing pages.

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Cite have been chosen by SJS Consultancy to design and develop a new microsite for their carpet cleaning services, and we have also been asked to improve the company’s search engine optimisation (SEO).

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