Our app developers have been very busy this week and the hard work has paid off. We’ve just launched a Facebook app for the NHS Confederation called “Flu Fighter,” which encourages its employees to get flu jabs this winter.
Developing your brand online is an important part of any marketing strategy, however many companies are often unsure about what steps they should take. While building a website is a great stepping-stone in creating a successful online presence, it is not a stand-alone solution. So, we’ve created a list of tips to help you improve your brand presence online.
Earlier this week the Metro Bank sent out an email to its customers advising that monthly statements were ready for clients to view. In an effort to increase use of its online facilities, the email also advertised the company’s improved Internet banking services. The email was simple and should have worked, it could have worked, but there was one major issue the bank hadn’t noticed: instead of using the Bcc (blind carbon copy) option, the bank had put all the emails in the “To:” field, disclosing the addresses of over 1,000 clients. The bank tried to make amends but ended up many angry customers who were irate over their personal email addresses being disclosed.
Our email marketing work for NHS Supply Chain has led to continued success since we began working with them two years ago.
RSS feeds provide a way of sharing your news with others. It doesn’t matter which particular feeder they use, whether it’s Google, Yahoo or one of the many downloadable varieties, it serves as a hub to steadily stream news about your company. So rather than sending an email to those who are interested in your news, an RSS feed delivers it directly to them.
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