Blog

By the end of 2012, half of all UK online advertising spend is expected to be put towards pay-per-click (PPC) and pay-per-impression (PPM) advertising.  From search engines to social networks, these ads reach millions of people a day, and as more users access the Internet through smartphones and tablets, competition for these adverts is growing faster than ever before.  Unfortunately, many brands don’t know the difference between PPC and PPM ads, which could end up breaking their marketing budget and cause them to lose out on sales.  So, to help you make the most out of your campaign, here is a breakdown of when to use each type of ad:

Continue Reading (+)

BlueWorld Gardener and Gardening Tools Direct, one of the UK’s leading online garden operations, has recently appointed Cite as the digital agency responsible for delivering its new email marketing campaigns.

Continue Reading (+)

One of the most useful tools you can have in any online marketing strategy is a landing page for each campaign you develop. Landing pages inform and entice quickly and effectively, and when done properly are a successful way of converting web traffic into business. Because they perform such an important role, we’ve put together a list of tips on how you can make the most out of your landing pages.

Continue Reading (+)

A new study carried out by experts at Oxford Economics indicates that poorly integrated web services cost online retailers in the UK £500 million annually.

Continue Reading (+)

Knowing how to choose the right digital agency is the first step to a successful online marketing strategy.  Whether it’s a new website, a Facebook app, or improving your SEO tactics, who you work with is just as important as the project itself.  We’ve put together a list of tips to help you choose the right digital agency for your business.

Continue Reading (+)