Mobile apps are becoming more and more commonplace in today’s marketing mix, and with over one billion apps downloaded every month, they are a platform that should be considered by every business. But before jumping in feet first, you’ll need to figure out whether or not they are the right option for your business.
Last night we attended the official Oxjam Leicester launch event, which announced this year’s line-up and showcased the mobile app we created for the festival.
When Apple CEO, Steve Jobs, stated last year that we live in a “post-PC world,” we were curious as to how Mac computers would compete against mobile devices. So like all Mac enthusiasts, we waited (not so) patiently for the launch of its latest operating system, OS X Lion. Amid the 250 new features and tweaks, there are a few things that have caught our eye as clues to how Apple plans on changing with the mobile tide…
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