The world of social media marketing is full of debates, which comes as no surprise since social media is all about sharing ideas and having conversations. One of the most polarising topics within social media is the issue of whether or not to use Like-gating on Facebook pages, and both sides have compelling arguments.
As 2012 is just around the corner, we’ve had a think of some of the most commonly made mistakes we’ve seen in digital marketing this year. So, to help you create a fantastic digital strategy for next year, we’ve put together a list of 2012’s Digital Marketing Resolutions.
Search Engine Optimisation is a key factor in successful online marketing. While it may not be as glamourous as Facebook apps or as exciting as developing a new website, its return on investment is high and its impact must not be overlooked. After all, what’s the point in having a website if nobody can find you?
With sites like Facebook, LinkedIn, and Twitter dominating corporate social media campaigns, many businesses often overlook the power and impact that YouTube can have on their digital strategy. However, with over 3 billion views a day, YouTube has a massive potential of reaching and interacting with your audience in a creative and informative way.
Mobile apps are becoming more and more commonplace in today’s marketing mix, and with over one billion apps downloaded every month, they are a platform that should be considered by every business. But before jumping in feet first, you’ll need to figure out whether or not they are the right option for your business.
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