The Pros and Cons of Like-gating

The world of social media marketing is full of debates, which comes as no surprise since social media is all about sharing ideas and having conversations. One of the most polarising topics within social media is the issue of whether or not to use Like-gating on Facebook pages, and both sides have compelling arguments.

The Pros and Cons of Like-gating

Continue Reading (+)

Top Ten Benefits of Facebook Advertising

Facebook is one of the most popular websites on the Internet, and with over 800 million members there is plenty of opportunity to market to your target audience.  In addition to branded pages and apps, Facebook advertising is an effective way to reach your customers while also achieving a high ROI.

Benefits of Facebook Advertising
Continue Reading (+)

Trendwatch: Branded Social Networks

We’re always on the lookout for trends that appear online, and our social media experts have started noticing a buzz developing around branded social media sites.  We’re not talking about branded social media profiles or Facebook apps, but entire social media networks built around one brand.

Trend Watch Branded Social Network

Continue Reading (+)

Twitter faster than seismic waves

Not surprisingly, yesterday’s 5.9-magnitude earthquake along the East Coast of the USA sparked a fury of Tweets from those who were caught in the tremors.  What got our attention, though, is the fact that people north of the quake’s epicentre were reading about it up to 30 seconds before the earthquake hit their area.

(Animated map illustrating 12 minutes of tweets during earthquake. Green dots = earthquake related tweets, grey dots = other tweets)*

Continue Reading (+)

What is Quora?

We’ve all heard of Facebook, Twitter, and YouTube, but what about the other social networks out there? As more and more websites jump on the social media bandwagon, we thought we’d highlight one of our favourites: Quora

 

Quora

Continue Reading (+)