Over the past few months, we’ve had a growing number of people ask us why some of the keyword data in their Google Analytics is being replaced with “(not provided).” Well, it doesn’t mean that loads of people are searching the term “not available,” it’s actually an intentional change Google has implemented across Google Analytic accounts.
Google recently announced a new update to its search algorithm that penalises websites that use “aggressive web spam tactics.” Many SEO experts who carry out legitimate SEO activities have welcomed the update because it acknowledges and targets a growing number of “cowboy” SEO agencies that don’t comply with Google’s best practices guidelines. Unfortunately, the update (known as Google Penguin) has created a bit of controversy due to the negative impact it’s had on many websites’ rankings, and all businesses should be aware of how it could affect their site.
By the end of 2012, half of all UK online advertising spend is expected to be put towards pay-per-click (PPC) and pay-per-impression (PPM) advertising. From search engines to social networks, these ads reach millions of people a day, and as more users access the Internet through smartphones and tablets, competition for these adverts is growing faster than ever before. Unfortunately, many brands don’t know the difference between PPC and PPM ads, which could end up breaking their marketing budget and cause them to lose out on sales. So, to help you make the most out of your campaign, here is a breakdown of when to use each type of ad:
According to a report on Advertising Age’s website, Microsoft have shifted their attention back to challenging Google and the lucrative online advertising market it provides.
After much speculation, the Wolfram Alpha project has arrived. Hailed as a rival (and indeed, successor) to Google, the Wolfram Alpha is a ‘computation knowledge engine’ rather than a search engine and wants to change the way people use online data.
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