Pay-Per-Click versus Pay-Per-Impression
By the end of 2012, half of all UK online advertising spend is expected to be put towards pay-per-click (PPC) and pay-per-impression (PPM) advertising. From search engines to social networks, these ads reach millions of people a day, and as more users access the Internet through smartphones and tablets, competition for these adverts is growing faster than ever before. Unfortunately, many brands don’t know the difference between PPC and PPM ads, which could end up breaking their marketing budget and cause them to lose out on sales. So, to help you make the most out of your campaign, here is a breakdown of when to use each type of ad:
