Over the past few months, we’ve had a growing number of people ask us why some of the keyword data in their Google Analytics is being replaced with “(not provided).” Well, it doesn’t mean that loads of people are searching the term “not available,” it’s actually an intentional change Google has implemented across Google Analytic accounts.
Google recently announced a new update to its search algorithm that penalises websites that use “aggressive web spam tactics.” Many SEO experts who carry out legitimate SEO activities have welcomed the update because it acknowledges and targets a growing number of “cowboy” SEO agencies that don’t comply with Google’s best practices guidelines. Unfortunately, the update (known as Google Penguin) has created a bit of controversy due to the negative impact it’s had on many websites’ rankings, and all businesses should be aware of how it could affect their site.
From May 26, a new EU law will go into effect requiring websites to change the way they use cookies. Now is the time to understand how this legislation will impact your online marketing and decide how your company’s website will comply.
Facebook has announced that it is buying the mobile photo-sharing app Instagram for $1 billion dollars. And while the amount of money Facebook is dishing out has been making headlines, we’re wondering why the social network would pay so much money for a company that reportedly hasn’t turned a profit yet.
Because Google captures over 90% of the UK market share, it essentially dictates how and what we find on the Internet. Website owners, digital agencies, and Google users are always adjusting to the changes in how it calculates its search results, and these updates come pretty regularly. Some of these changes make big news and others slide by unobserved, but recently Google announced 40 changes aimed at improving “search quality” that have created quite a stir in the digital marketing industry.
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