Whether you run a small business or a multinational corporation, blogs are a great way of improving your company’s image and gaining customer interest. Blogs have become a popular communications tool on corporate websites because of their ability to communicate with consumers in a more frequent and relaxed manner. To help you get the most out of your company’s blog, we’ve created the following list of useful tips:
There’s an excellent article I came across a couple of days ago on Matt Cutts site all about the things you shouldn’t do or write about on your blog. I’d sincerely recomend reading the article in full, but here’s a brief summary:
We’re pleased to announce a homepage update for the topical news site, Anorak. This site is built using a custom designed theme for WordPress, the popular blogging software. This latest incarnation has seen us develop a format that further streamlines the design so that new stories are automatically summarised as headlines and excerpts in the left hand column and all the regular quirky features of the site into the right hand column.
Over the past couple of years we’ve created loads of blog for our clients. Some like Mio Destino and Design4Retail are clearly designed as both marketing and news channels whilst the likes of Red Rocket is a personal site for PR professional, Phil Szomszor.
No longer forced into the cold for hours on end to get their point across, in September last year strikers at IBM in Italy took to the virtual streets to protest at their unfair pay settlement. An article in this week’s economist describes how 2,000 employees logged on to stage their virtual protest. Not only did this pay off and employees received a new pay deal not a month later, but they also won an award at the Forum Netxplorateur, for their innovative use of the Internet.
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