Yesterday our very own Dafydd Prichard spoke at Social Media Academy’s Facebook: PR and Marketing Conference in London. His presentation focussed on designing and developing Facebook apps that engage customers while successfully meeting marketing goals.
Search Engine Optimisation is a key factor in successful online marketing. While it may not be as glamourous as Facebook apps or as exciting as developing a new website, its return on investment is high and its impact must not be overlooked. After all, what’s the point in having a website if nobody can find you?
With sites like Facebook, LinkedIn, and Twitter dominating corporate social media campaigns, many businesses often overlook the power and impact that YouTube can have on their digital strategy. However, with over 3 billion views a day, YouTube has a massive potential of reaching and interacting with your audience in a creative and informative way.
Mobile apps are becoming more and more commonplace in today’s marketing mix, and with over one billion apps downloaded every month, they are a platform that should be considered by every business. But before jumping in feet first, you’ll need to figure out whether or not they are the right option for your business.
Cite recently announced the launch of our Facebook competition app which was created for businesses that want to include a prize draw within their Facebook campaign. The app has been getting lots of attention and we’ve recently launched a version of it for Taylor Wimpey, one of the UK’s leading residential developers.
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