The world of social media marketing is full of debates, which comes as no surprise since social media is all about sharing ideas and having conversations. One of the most polarising topics within social media is the issue of whether or not to use Like-gating on Facebook pages, and both sides have compelling arguments.
Facebook is one of the most popular websites on the Internet, and with over 800 million members there is plenty of opportunity to market to your target audience. In addition to branded pages and apps, Facebook advertising is an effective way to reach your customers while also achieving a high ROI.
Cite have been working with Thomas & Betts brands for over a decade and recently they approached us with a problem many businesses face, they wanted their brands to be on social media but weren’t sure how to use it as a successful marketing tool and didn’t have the time to do it right. Over the last few months we’ve been maintaining the Twitter profiles for five of its brands, HarnessFlex, Kopex-ex, PipeTools, Elkay and Adaptaflex, and we’ve already begun to see results.
Cite have been appointed the social media agency for the Chartered Institute of Management Accountants’ student competition, the Global Business Challenge. This project has allowed us to really show off our social media marketing skills and we’ve got a lot more in store over the next 8 months.
It’s been a busy start to the year for our web developers and our most recent launch is a microsite for the Children’s HIV Association (Chiva). The “Get 2 Know Me” site was created to help children who are HIV positive reunite and bond with family members they haven’t seen for a long time.
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