Blog

Whether you’ve just set up an e-commerce website or you’ve been trading for years, here are some tips for improving your online sales:

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Cite has recently been working on an email marketing campaign for Myriad CEG, a leading provider of renewable energy solutions.  The company sought us out because of our niche expertise in email marketing and so far the campaign has been received very well.

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Social media has become an integral tool in successful online marketing.  You know you should be updating your Facebook profile, contributing to discussions on LinkedIn or tweeting about the great stuff your company is doing.  But who has the time?  With all the other pressures of marketing your brand not everyone has the resources to dedicate to their company’s profiles.

But we’re here to help, whether it’s a lack of time that’s stopping you or a fear of the unknown.

Cite offers a monthly social media service that will relieve the pressure of updating your corporate profiles while professionally improving your social media presence.

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Earlier this week the Metro Bank sent out an email to its customers advising that monthly statements were ready for clients to view.  In an effort to increase use of its online facilities, the email also advertised the company’s improved Internet banking services.  The email was simple and should have worked, it could have worked, but there was one major issue the bank hadn’t noticed: instead of using the Bcc (blind carbon copy) option, the bank had put all the emails in the “To:” field, disclosing the addresses of over 1,000 clients.  The bank tried to make amends but ended up many angry customers who were irate over their personal email addresses being disclosed.

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We’re having a bit of a website launch bonanza this week and are happy to add our Pex e-commerce site to the list.

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