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Social media has become very big in our day to day lives as social media use increases 82% worldwide. Not only is it becoming important in our personal life it is also becoming the norm for businesses across the world to engage in all the different forms of social media available. So much so that Facebook has actually created “pages” especially for business use.

The latest in the line of social media hubs has arrived from search engine giant Google and it’s called The Buzz. It was heavily criticised after the launch last week for the lack of privacy features but Facebook has been criticised in the past for security features and yet people still use the social networking site.

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Marketing professionals should know by now how important it is to have a social media strategy in place – ensuring that you make proper use of custom designed blogs, micro-sites, Twitter, Facebook and so forth in addition to your main company website.

At Cite we’ve been specialising in this field for some time and have therefore decided to create a micro-site of our own, called Cite Social, to promote the work we can do in these areas.

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