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… and it smells of opportunity.

When online designer lingerie retailer, Mio Destino asked us to think of some creative ideas for this year’s Valentine’s day promotion we came up with the ambitious task of generating the World’s Longest Online Love Poem!

Participants are invited to stake their place in history (beating the 7500 verse record set by a Frenchman in 2006), by contributing a verse or two to the project, which can be dedicated to their beloved. Along with the huge PR interest the project has generated, it’s an opportunity to create a link within Wikipedia which usually frowns on commercial entries (this is different. this is art!).

When it comes to socialising with friends we are more commonly catching up on our friends whereabouts using online social networks. An article in NMA this month discusses some interesting findings, according to a survey conducted in November by Keynote, just under a quarter of adults use networking sites. Research suggests that growing social networks spending will reach approximately £1.1bn in 2008.

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January is traditionally the month of bank account hangovers and press speculation  over the year ahead.

So what Web applications and trends will make it big in 2008? In this post the RWW authors ruminate on the current trends in Web technology and look forward to what 2008 might bring us. Topics include Google, semantic web, online advertising, recommendation systems, Facebook, digg, open standards, Mobile Web, search engines, and much more!

Meanwhile, on the BBC website we have an article about Intel predicting spectacular developments in the world of mobile technology whilst Uncle Bill is excited over his funky coffee table.

For many Google has solved the problem of searching the web. But not everyone is happy with the way it works and the results it gives. In this article on the BBC website Jimmy Wales, founder of the Wikipedia encylopedia, talks to the BBC about his new venture – Wikia Search.

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